Diana’s Disappointment Essay

What is the problem? Diana Gillen is the General Manager at the Cobb Street Grille who applied and is hoping to become the new District Manager. After being rejected from the first position 9 months ago, Diana was convinced that she had this current position under her belt. Unfortunately, she did not get promoted and she was left to feel upset and judgmental with how the applicants were chosen for this position. This case demonstrates how an individual must learn to express their emotions in an appropriate manner and be open to learn new and effective ways to be a leader. Why do these problems occur? In this case, Diana is not good at controlling her emotions and the majority of the time her emotions get the better of her. Emotions are psychological, behavioral and physiological episodes that make an individual feel the need to react without being aware. Diana’s emotions are present at numerous times during this case. For example, she felt uneasy as she arrived at the Cobb Street Grille corporate offices along with feeling anxious and fear when learning what the outcome would be on her promotion. There were multiple times during the case where Diana showed physical emotions, such as bursting into tears and cringing when she found out that she did not get the position. These are all examples of Diana not having control over her emotions. She needs to be able to work on controlling her emotions in order to be able to react in situations like these. In this case, Diana shows a lack of emotional intelligence. Emotional intelligence is the ability to understand and express emotion, understand and reason with it, while being able to regulate the emotions found in an individual. There are four levels of the emotional intelligence hierarchy, which are self-awareness, self-management, social awareness, and relationship management. Self-awareness is the act of understanding and defining the meaning of your  own emotions. Diana has a high self-awareness because she knows she wants to be a District Manager and she thinks she is the perfect fit for the position. Her values are to work hard and follow the rules that are assigned to her and she shows off her strengths of being able to manage a restaurant. Also, her motivation to become a district manager is present. Self-management is how well an individual can control his or her inner state. Diana is very capable of managing herself along with preparing for the role as a district manager. The down side, however, is that she sometimes loses her cool when trying to complete tasks or get certain jobs done. She is known to be a strict employee but is also very loyal and strives for her and everyone around her to do well. However, when she was told that she was not going to get the position she was hoping for, she let her self-management collapse and began to tear up. Social awareness is the ability of understanding the meaning of other’s emotions. When it comes to being aware of the employees’ emotions and feelings, Diana deeply lacks in this territory. She rarely pays attention to her employees when they have a request, an idea, or even just an opinion. What makes it worse is what the employees have to say about her. The title ‘Ice Maiden’ is thrown around amongst the employees behind Diana’s back. She believes that meeting her financial goals is the only objective she needs to follow, and because she exceeds these goals, Diana considers herself and her performance outstanding. The relationship the Diana shares with her employees is nothing more than a mechanical one. By not being social and working together with her employees, she does not know their needs and how they really think of her. The highest level of the emotional intelligence hierarchy is relationship management. Relationship management is being able to manage other people’s emotions while not letting your own emotions be influenced. Diana fails miserably at this level simply because she is not socially aware of her surroundings. Instead of inspiring her employees to try new things and influencing a bond between them, she leaves them to follow a repetitive schedule and no wiggle room for change. An example of this is when the  restaurant experienced high employee turnover. Diana fired three perfectly good employees because they decided to try a new customer service tactic. This proves that she is not in touch with her employees. Diana knows what she wants and understands how to manage herself along with a business, but when it comes to other individuals she does not perform in an effective way. When it comes to being socially aware and being able to build relationships, she fails, and this is one of the most important levels of the emotional intelligence hierarchy. How can these problems be fixed? Personality: Personality is the view in which individuals are agreeable and open to new things. Looking at the Five Factor Model Personality Theory, Diana extremely lacks in this section because she does not take any steps to build a healthy relationship with her employees. She needs to work on being more agreeable and open to new experiences in order to increase her success as a general manager. When one agrees on situations, it means they are being courteous, good natured, empathetic and caring. She lacks in this because she does not take the extra step to be closer to her employees. Openness to New Experiences: At this point, Diana follows the same rules and regulations, day in and day out. Instead of firing the three employees, she could have been open to a more creative approach and given the new customer service idea a try. In order to be open to new experiences, one needs to be imaginative, creative, aesthetically sensitive, and curious. Diana follows the same routine all the time and should be open to new, and creative ideas that are put forth by her team. Empathy: Empathy is when an individual is more open to others feelings, thoughts, and situations. Diana dictates how the restaurant is run along with any changes that may be made. She is so hell-bent with following the rules, that she is not being empathetic to her employees. If Diana opens herself up to understand how her employees feel, then she will gain miles into training individuals in a positive work environment. Accepting Feedback: In this scenario, employees seem to have many ideas and comments they would like to express to Diana but she does not listen or respond to them. By acting on comments made from the employees, she will make herself more accepted and a better restaurant manager. If she is open to accept positive and negative feedback, then she will indeed have a better chance at making herself more promotable. Lastly, Diana has shown that she is a great asset to Cobb Street Grille and losing Diana as an employee will impact the company in a large way. Recommendations that may be given to the company in order to improve employee relations and managerial skills are as follows: 1. An internal course can be provided to employees to help generate proper feedback that will lead to effect business practices. 2. Employees will be able to voice their opinions and concerns in a private area, which will then be brought up at the nearest staff meeting. 3. There will be open communication via workshops between the employees and managers, which will help build a stronger relationship amongst the two. These recommendations will help ensure that the concerns an individual may have will be taken care of before it arises. So what? In conclusion, the best alternative for Diana to promote herself and become a district manager is to accept feedback and be open to new ideas for the business. If this occurs, the employees will be able to express themselves creatively and Diana will be able to focus on making her business more successful and accepting. The importance of supporting, being open, and encouraging new ideas will be sure to improve the overall reputation of Diana by her employees. With the right future steps and goals, Diana will be able to gain the proper skills and emotional balance to be promoted as a district manager.

Geo Assignment

Devin Purcell February 25th 2013 GEO1050 Ryan Gibson Assignment #2: Growing Resource Consumption and Scarcity a) The baseline year of the data used in these models is 1985. b) The period of projection for these models range from 1985 to 2025 a 40 year span. c) The three components of total water demand are: Population growth, Economic Development and Projected changes in water use efficiency. ) DIA/Q refers to the ratio of Domestic, Industrial, and irrigated Agriculture used of water, to the total river discharge (Q), it is presumed to show the total sustainable water supply that is available to local human populations. e) If DIA/Q is less than 0. 1, there is very little water stress. f) If DIA/Q is greater than 0. 4, there is severe water stress. g) SC1 – diverse climate, but specific magnitude and spatial distribution of human population and water removal levels from 1985 SC2 – applied projected water demands for 2025 but used runoff and discharge based on contemporar y climate.SC3 – varied climate and water demand. Assumptions: Impacts of human growth under SC2 and SC3 will therefore generally show population growth and migration as compared to increasing water usage. Effect of SC1 produces little change from 1985. Collective impact of raising water demands for SC2 and SC3 is obvious. h) Smith is most scared by SC3 because it suggests that the weather and climate change in the world, human population growth, or both it will increase low levels of water.Low levels of water are almost guaranteed to become a bigger problem all to affecting a greater area in the globe. a) Smith suggests that the water scarcity levels in Canada are very low since everyone has free access to water. b) Many areas which were named by the boil advisory are in coastal regions and less populated communities as well. It is less effective by the Government to put money into these rural regions rather than larger more urbanized cities, where the water would be tight an d help support more people.The rural areas in cities do not get the same water treatment as urbanized areas and must boil their water c) Newfoundland should be fine with regards to water scarcity due to the fact that everyone in the province and surrounding areas has free access to water. Since, everyone around the province is able to access water almost anywhere freely and hassle free there is a very little chance of our province running low on water and it becoming a major problem throughout the province.

Online Sociology Class

Ch 5 dba Us our text, as needed! 1)   In the opening vignette to Chapter 5, the Crips provided Monster Cody a sense of brotherhood, belonging, and superiority while the Bloods were described as being the enemies of the Crips and unworthy of their respect. In this scenario, what sociological concepts apply to each group for Cody? For instance,   what is/are Cody's ingroups, outgroups, reference groups, primary groups, secondary groups? 2. What essentials elements are missing from aggregates and categories that are found in â€Å"groups.   Why are groups more important to humans than either categories or aggregates? 3. Why do you think secondary groups frequently break down into primary groups? 4. Which of the following  do you think this online sociology class is and why:  Ã‚   an aggregate; a category; a primary group; or a secondary group. 5. How do reference groups work? Do you have to be an actual member of  your reference group? What are some of your reference groups ? 6. Why did many of the subjects in Solomon Asch's experiment give answers that they knew to be incorrect? Have you ever been a â€Å"victim† of group conformity?Share the details of your answer DQ5 Sociology is the study of life in groups–chapter 5  | DQ5A YOUR groups†¦ 0 messages – 0 unreadWho are your primary groups, your secondary groups? Your reference groups? Your ingroups, your outgroups? * Unlocked: Feb 9, 2013 4:51 PM – Mar 4, 2013 11:55 PM| DQ5B Social networking 0 messages – 0 unreadSocial networks are important in the study of sociology. Understand what they are. Have you ever benefited from your social network. For instance, have you gotten a job or met someone nice through a friend of a friend?Another way to look at it, how many degrees are you away from from contacting former President George Bush? It never fails that I have a student who knows someone who knows  Bush personally! * Unlocked: Feb 9, 2013 4:53 PM – Mar 4, 2013 11:55 PM| DQ5C Facebook and Suicidal Content Link 0 messages – 0 unreadIs anyone familiar with this link on Facebook? It's the first I've ever heard of it. It could be really useful. http://www. latimes. com/business/technology/la-fi-tn-facebook-military-suicide-20120508,0,1357844. story * Unlocked: Feb 9, 2013 4:53 PM – Mar 4, 2013 11:55 PM|

Apple Analysis Essay Example | Topics and Well Written Essays - 2500 words

Apple Analysis - Essay Example However, the industry for digital goods is open to multiple pulls and pressures owing to the new technological inputs and ever altering consumer preferences. In that context Apple is not only endowed with multiple strengths, but the firm also faces many challenges ensuing from equally aggressive and market driven competitors. No wonder Apple has been able to register an impressive financial performance in the wake of the current economic meltdown. However, the firm always needs to be on its toes to avoid a dilution of market share at the hands of companies that are innovation driven and aggressive. Introduction It was Steve Jobs and Steve Wozniak who founded the Apple Computer Inc. in the year 1976. Apple started as a small company that manufactured computer software and hardware. In the current times it is certainly not wrong to say that Apple is a leading company that manufactures consumer goods like tablets, Smartphone and mp3 players. It owes only to the exclusiveness and start o f the art nature of the Apple products that the firm today enjoys a large customer base all over the world and Apple products are known for their sophistication and innovation. It was in 2007 that the Apple Computer Inc changed its name to Apple and opted for expanding into the market for digital goods while retaining its traditional focus on computers and laptops. Since then Apple has successfully evolved from being an exclusively computer based company to being a company that is known for innovation and technological ingenuity. Thereby, the purpose of the paper is to analyze the position of Apple in an ever expanding market for digital products. ... ere is no denying the fact that the demand in the industry of digital goods like computers, tablets and cell phones has been predominantly driven by innovation (Collins 5). Thereby the key focus of the organizations producing digital products is to use innovation to come out with innovative products and to cost effectively and efficiently produce digital gadgets (Collins 6). Hence, going by these demand drivers, Apple’s key thrust has been to introduce innovative products in a cost effective manner and that is why Apple has been playing a dominant role in the industry for digital goods. When it comes to the industry for digital goods like tablets and cell phones the other salient factors that determine the market success tend to be the designing of the product, speed, product utility and usability and memory. Thereby the market for computers is poised to pursue a mildly warm growth in the coming years owing to a highly developed market that has not been able to introduce more innovative products (Stone 48). Yet, when it comes to the portable music products, this sector has evinced tremendous growth and is expected to do well in the coming years (Binks 28). Hence, the organization that are innovation driven and have made tremendous R&D investments and that have the capability to learn from the past experiences will certainly do well in the future. In that context Apple has certainly done well when it comes to pursuing competitive strategies that assure the product success and organizational profitability. Not only Apple has managed to accrue a loyal customer pool, but, is also quiet known for producing innovative and differentiated products. Also when one takes into consideration the aura generated by the products like iPhone and iPod, Apple is not only expected to

Queer studies Essay Example | Topics and Well Written Essays - 750 words

Queer studies - Essay Example It has been used by women to monitor on the differences in gender and sexuality matters for the last two decades. Assemblage and intersectionality have however, been incompatible as they are not analogous when compared in terms of content or utility. Analytics have not be bring collectively the theory since they are oppositional. The restrictions and potential of every and what might be increased by viewing them from side to side and with each other. The force of each in the territory of political theory happens through planning of these two genealogies. The notions ton the political principles of women  awareness in invention which has been motivated by individual women, by the permission of intersectional analysis to find out what type of features are probable for feminist hypothesis (Hall, 2013). In What Concrete Ways Could Puar’s And Manalansan’s Analyses Be Exemplifying What Eng, Halberstam and Munoz Calls for to be â€Å"A Renewed Queer Studies Ever Vigilant To The Fact That Sexuality Is Intersectional†? Make Sure To Discuss Both Puar And Manalansan. Around 1990 queer emerged into public consciousness. It had been a term that challenged the normalizing mechanisms of state power to call its sexual subjects: male or feminine, married or single, heterosexual or homosexual, natural or perverse. Given its commitment to interrogating the social processes that not solely created and recognized however conjointly normalized and sustained identity, the political promise of the term resided speci?cally units broad critique of multiple social antagonisms, as well as race, gender, class, position, and religion, additionally to gender. The modern mainstreaming of gay and lesbian identity—as a mass-mediated shopper lifestyle and embattled legal category—demands a revived queer studies ever wakeful to the actual fact that sex is intersectional, not extraneous to other modes of distinction, and label to a ?rm understanding of queer as a political image whereas not a?xed referent (Beemyn & Eliason, 1996). A revived queer studies, moreover, insists on a broadened thought of the late-twentieth-century international crises that have con?gured historical relations among political economies, the politics of war and terror, and national manifestations of sexual, racial, and gendered hierarchies. The following sixteen essays—largely authored by a younger generation of queer scholars—map out academic degree imperative intellectual and political piece of ground for queer studies and conjointly the trendy politics of identity, kinship, and belonging. insistence on queer studies’ intellectual and political relevance to an honest ?eld of social critique, these essays worth variety of the ?elds most very important theoretical insights whereas realigning its political attentions, historical foci, and disciplinary accounts. Broadly, these scholars examine the boundaries of queer philosophy, the denaturalizi ng potentials of queer diasporas, and conjointly the rising assumptions of what may well be called queer liberalism. Jointly, they rethink queer critique in respect to a number of historical emergencies, to borrow from Bruno Walter Benjamin, of every national and international consequence (Johnson & Henderson, 2005). References Hall, D. (2013). The Routledge queer studies reader. London: Routledge. Johnson, E. P., & Henderson, M. (2005). Black queer studies: A critical anthology. Durham, NC: Duke

A Clean Well-lighted Place Research Paper Example | Topics and Well Written Essays - 1000 words

A Clean Well-lighted Place - Research Paper Example The old waiter and the young waiter are expressing their individual thoughts regarding the deaf man’s habit of staying in the cafe for a long time. The setting in the story is a clean well-lighted cafe where a deaf old man is having his drinks. The setting in the story is crucial, as it reflects the thinking of the lonely old men who aim to escape from the world of darkness and despair. The views of the characters regarding the setting of the cafe have brought forth the theme of the story, which is the loneliness of old people. Characters’ mindset and cafe The story focuses on the plight of old men who are overwhelmed by the feeling of despair and loneliness, and how the cafe which is bright and clean provides comfort. â€Å"To the old man, the pleasant cafà © is his refuge, the place to which he can go to relieve his loneliness.† (Gerhard 5). The feelings of the deaf man are understood by the old waiter, for he is also experiencing similar feelings in his life. For both them, the cafe is a place which aids them to escape from the gloomy world of despair. Young people fail to realize the significance of well-lighted and clean place in the life of old people, battling with despair. The young waiter represents the thoughts of youth who are unable to comprehend the suffering of the old people. For the old waiter and the deaf man, the cafe is a source of succor and comfort. "He was in despair." (Hemmingway). They view the cafe from same perspective, for they are experiencing similar feelings. On the contrast, for the young waiter, the cafe is just a workplace. So he is eager to finish work and go to his house where his wife is waiting for him. The deaf man seated in the cafe and having drinks serenely, point towards quest for tranquility. â€Å"†¦he was a good client† (Hemmingway). He chooses the night time to visit the cafe, for he wants to avoid the crowd that would be present in the cafe during the daytime. â€Å"It gave him a sense of peacefulness.† (Brown). The deaf man’s wish to keep away from the eyes of other people is expressed through the seat he selects in the cafe. The deaf man is isolated from the society he is living in and even in the cafe he desires to be alone, enjoying the calmness of the cafe in the night. The interaction of the characters in the cafe provides an insight to their thoughts and attitude towards life. Contrast The contrast in the setting of the cafe and the world of old people aids in depicting the sorrow and suffering of the old people. The cafe is bright and clean whereas the house and world of the deaf man and the old waiter is full of darkness. It is this contrast that compels the deaf man and the old waiter to spend more time in the cafe than in his house. The brightness of the cafe brings light into the dark world of the deaf

Southeast Asian in the US Ques 2 Essay Example | Topics and Well Written Essays - 1250 words

Southeast Asian in the US Ques 2 - Essay Example Louis says that his father had access to the port and the fishermen there because his job took him there often. The first part of the plan to emigrate from Vietnam included lots of secrecy. Louis says his father made it a point to be very friendly with all of the fishermen for a long time. He made friends with one of these men and they became close. Because of this close friendship, Louis says his father knew that the fisherman was someone that could be trusted. He started to ask him to take him on a trip that would enable him to escape from Vietnam. It took a long time to convince the fisherman to agree to do this. Louis’ father had to pay the man money little by little over the course of an entire year to convince him. It was difficult to convince him because he knew that there was lots of danger involved for him as well. After a year, the fisherman agreed to take on the job. He actually worked to organize a group of people that all wanted to go. This helped to defray the co st of the fuel and the risk for the fisherman. Once the group was ready and had paid, the fisherman took them on a two-week boat journey from Vietnam to Malaysia. The trip was very difficult but it was worth it. Once the Vietnamese immigrants were in Malaysia, things got much easier. The Malaysian government worked quickly to issue visas to the Vietnamese. This allowed movement within the country and the ability to work. Louis said that his father had no desire to stay in Malaysia because opportunities were limited, so he almost immediately caught a boat headed for the Philippines. Upon arrival in the Philippines, he was placed in a refugee camp. It sounds worse than it was. He was given enough food and a clean place to sleep. Moat importantly, he was taught English for six months, so he could get along once he arrived in America. After the six months was up, he moved to California and then on to Boston, which is were he still resides today. My classmate Louis’ father had a v ery different experience immigrating to America than a member of my neighborhood did. Mr. Milanovic emigrated from Bosnia with his wife and two daughters. His decision to immigrate was caused by more urgent circumstances that Louis’ father. The war in Bosnia and Mr. Milanovic’s ethnicity were factors in his immigration. He did not immigrate to America just for a better life. He came to America because his life was not safe in his homeland anymore. Mr. Milanovic saw his nieces, nephews and two of his brothers killed in a raid by Serbs. He says that it is a miracle that his entire family was able to escape intact and alive. Mr. Milanovic knew a friend with a truck that routinely traveled past safe areas where the UN was gathering Bosnian refugees. After the visit to his Brother’s home and the raid by the Serbs, he decided that he needed to get his family out of Bosnia. They packed almost nothing and went to the UN refugee camp to wait. They waited a very long time . He recalls boredom being the real enemy. People would grow tense because there was nothing to do except worry about missing family members. After nearly a full year in the refugee camp, the Milanovic family arrived in the United States. They arrived in Lincoln, Nebraska because that is where the organization that had arranged for sponsors was located. All the Milanovic family knew is that they were going to be taken care of for the first few months in America by

Managing people Article Example | Topics and Well Written Essays - 2000 words

Managing people - Article Example To determine a team's effectiveness, it is necessary to take a look at a variety of factors as well. These include the type of organization, type of employee (volunteer or compensated), the objectives of the stakeholders and the personalities that are involved at all levels. Evaluating the team's effectiveness at XYZ Newspapers, Inc., it is possible to identify several key management theories at work even as the team represents several positive and some negative aspects of effective team operation. XYZ Newspapers is a small newspaper chain specializing in small town, local news coverage. As a result, teams are primarily independent of each other, only finding it necessary to coordinate efforts on sporadic larger advertising campaigns or weekly print operations. Occasionally, it becomes necessary for one team member from one office to assist in another office when another team member is ill or on holiday or when several significant events are occurring in one town, such as a heavy sports weekend. Although most team members are compensated to some degree, some are compensated on a contributor basis while others are considered actual employees, paid at a part-time or full-time rate. Because of the unique service these newspapers provide, they are also often considered to be community service to some extent although they are for profit businesses. Frequently, because of budgeting concerns, members of the communities in which the papers operate are recruited to provide voluntary se rvices as well. Team Organization Each team is similar to the others in that they are comprised of typically two 'news' writers, one 'sports' writer, one photographer, two advertising sales representatives and one copy setter. In this particular team, one of the 'news' writers is also the newspaper's editor while the other serves as community representative. This enables the team to work along a loose universal management approach in that many of the job functions are decided based upon the individual's specific position within the team with a built in chain of command that flows from the copy setter at the bottom of the rank to the editor at the top. However, the hierarchy among the other workers becomes somewhat blurred as each works to complete their assignments for the week. Work is divided by job description within this team. For example, while the editor and the community representative are both classified as 'news' writers, the editor is primarily responsible for covering any business or civil news occurring in the town that week, such as city meetings or regional legislation. The community representative, on the other hand, is often most responsible for ensuring news involving various community groups, outstanding individuals or major community events is covered. The copy setter typically works primarily for these two writers as news releases, calendars and police and fire reports come across her desk first. The sports writer typically has no other responsibility than ensuring all sports events are covered, yet must also ensure adequate coverage is given to all sports and pages

Critically Review the Marketing And Corporate Communications Essay

Critically Review the Marketing And Corporate Communications Approaches Used By a Company Of Your Choice To Transmit Information - Essay Example Let us look at marketing and corporate communication approaches taken by Kenya Power Company to promote its image and to realize profit maximization. Kenya Power is a public utility company charged with the responsibility of retailing, supplying and transmitting electricity within Kenya. Marketing entails presenting, selling and advertising a product in the best way possible. The ultimate goal of the same is to build a good name and use the same to enhance improved and sustainable profits. On the other hand, corporate communication refers to a management function that controls and coordinates both internal and external communication with the core objective of maintaining a good reputation with stakeholders and all those the organization depends on (Cornelisen 2010, p.4.). From the definition, it is clear that marketing is closely related to corporate communications and are both meant to create and sustain a good image of an organization. The paper will critically review the marketing and corporate communication approaches that are used by the Kenya Power. To critically review is to carefully examine, express and explain disapprovals of something with the view of changing it if necessary. According to Cornelisen (2010, p.7), one of the approaches of corporate communications is the enhancement of corporate identity. Corporate identity is often coined in the mission and vision statements of an organization. ... This mission is designed to please the customers who are the consumers of the precious commodity, energy, from the Kenya power. This is a very good mission on papers but the question is, do the customers really have better lives, the answer is no since the Kenyan population still witness numerous power interruptions, electric faults causing fire outbreaks, and high prices that keep on escalating. This phenomenon is detrimental to the economic growth of the country and the company. The Kenya Power should have a mission that they live up to. The vision of this company is, â€Å"to provide a world class power that delights our customers.† This is a good desire but a lot still needs to be done to realize this vision and in so doing, customer satisfaction and quality service should be the core concern. Claywood ( 1997, p.8) states that â€Å"it is far less costly to keep a customer than to find a new one.† To find a new customer, an organization has to invest enormously in a dvertisement as an approach in marketing. Advertisement involves relaying persuasive information with the aim of luring customers to use a product. Advertisement is very critical in the expansion, sustainability and fair competition of any company. It involves the use of media outlets like television, radio, print media and billboards among others. To be able to compete fairly with other businesses, good strategies and far reaching advertisement is core. Kenya Power is a public utility company that enjoys monopoly of transmitting and distributing electricity in Kenya. This is why it has not been very aggressive in advertisement, for example, a serious issue like power

Information system Essay Example | Topics and Well Written Essays - 2500 words

Information system - Essay Example These products are obtained through the food products manufactures. Fine Food Company finishes and packages these products for resale. This research is based on the detailed analysis of the new technology support implementation at the different business divisions of the Fine Food Company. Here I will present the detailed analytical and technological analysis of the new business and information technology based systems implementation at Fine Food Company. This report will be composed of the different analysis regarding assessment of the feasibility of the new information technology implementation. This will also specify the some of the leading technology solutions for the business setup. The business of the Fine Food Company has obtained a steady growth in the business and organizational structure and offered a better business handling and operational support for the all departments. Despite of extensive enhancements the currently operational paper based working structure; the performance of the business is still lacking high performance. This makes the overall working structure less effective. The management of the business desired to implement a new technology based structure that offers the business enhanced performance and working capability. FFC management desired to implement the new information technology at four main departments or these are listed below: The main strength of the new technology based system implementation. This new technology based structure will standardise the overall business operations and management handling. These systems will automate the overall business operations and will offer the easy handling of business data recording and effective management. The main weakness behind this technology implementation is need for the effective human resource regarding the implementation of the new technology based platform. This will require the extensive investment in all areas. These can be human

Organ Donation Research Paper Example | Topics and Well Written Essays - 1000 words

Organ Donation - Research Paper Example First and most of all, one the most important implications that organ donation has is saving life. Indeed, if one takes a brief look at the statistics, one will be able see that the good which can be done is tremendous. For example, a single organ that is extracted from the body of a person who is dead is able to safe eight people (â€Å"All About Donation†). This is quite an astonishing statistics since given the number of organs that a person is able to donate after death, one single person may save up to fifty people. It is rather obvious that a death of a single person is a tragedy, but if it is able to result the continuation of lives of numerous people, the former gains a new sound to it. That is why a person who donates one’s organs as basically a hero who saves many lives. Another point which should be noted is that the issues of organ donation and saving lives might be viewed from a rather surprising point of view. Thus, one can hardly disagree that life is the best gift that a person can receive. However, in the course of out daily routine people tend to forget about it and that being alive for granted. Moreover, the ability to give life is largely thought to be mystical and is often attributed to deities. In addition to that, if a person could chose what one would like to receive as the ultimate gift, one would definitely choose being immortal.

A clockwork orange Essay Example for Free

A clockwork orange Essay By the end of the novel Alex has changed as if by clockwork, because he cannot stop himself growing up into an adult and he knows that he will become one of the bullied people as the new youth are born, and if he has kids that they will go through the same process as he did, just like clockwork and he cannot stop it from happening: and nor would I be able to stop him. And nor would he be able to stop his own son, brothers. And so it would itty on to like the end of the world. After chapter two, he said I am a clockwork orange, this is because after Lodovicos technique, he had no free will because as he could not even protect himself from fights because whatever the doctors said he would do, in this sense he has become a machine, or a clockwork toy, like childrens toys, as this novel has many references to childrens things, which have been warped, like the milk with drugs in it, and now Alex being a clockwork toy. These attempts to change him failed because he had become a mechanism of the doctors, and change was forced upon him, but the final chapter of the book shows that people change and mature naturally from within, change cannot be forced upon them. The novel Dr Jekyll and Mr Hyde has a completely different structure to that of A Clockwork orange. In Dr Jekyll and Mr Hyde there is the use of multiple narrators, instead of just the one. This tells us, that there was no voice for the people not in the higher class of society with the upper class only important, because all the narrators are all high-class people with well paid jobs, as seen by: Mr Utterson the lawyer this shows that Victorians had a very narrow view of society. This relates to Robert Louis Stevensons background because he was brought up in the upper middle classes of Edinburgh, he was raised as a Calvinist, in which the elect were the ones blessed by God, who turn out rich and the reprobates had a bad life, however Stevenson rebels against this and gives up law to become a writer, and he marries an already divorced woman with three children, he also by the final years of his life travels the world, this is why we only hear from Jekyll/Hyde in the last chapter, because Hyde represents rebellion , as Roberts life was very restricted, like Jekyll before he rebelled, but after he rebelled he was free like Hyde. Stevenson breaks the book apart in this way because at the time he wrote the book, society was disintegrating, as immigrants were coming to London bringing disease, religion was breaking apart because of science, crime was rising, and there was a huge division of classes, and Hyde in the novel is represented as foreign, as he is described as some damned juggernaut, which is a Indian religious statue which is carried through the streets not stopping even if people are crushed underneath it, portraying him a some sort of disease. The language of Jekyll represents that of the other narrators in the novel, because all of them are upper class men so they are expected to talk in a certain manner, as seen: But I have been pedantically exact, as you call it, this is quite a high class way of speech, and Jekyll is narrowed by this way of speech because he is high class. However in the final chapter, the language starts to change because he has to make a final decision about who to stay as, Jekyll, or Hyde, as he start to become scared, as when Jekyll starts to describe his transformation into Hyde the language becomes more fluent, fun, youthful language: Edward Hyde would pass away like a stain of breath upon a mirror However Jekylls speech was respectable, but with boundaries, and was very sharp and did not flow like Hydes. Jekyll enjoys evil in the form of Hyde, because in a way it gives Jekyll an opportunity to experience free life without having to be a lower class. He enjoys the life of Hyde more because it has no boundaries, and he feels free with it. In Jekylls normal life he is bounded by upper class rules so he has no passion, which he really wants. This resembles A Clockwork Orange, as the final chapter of A clockwork Orange, ends unhappily, because Alex has lost all his passion, and beauty, because of his changes in music: I was slooshying more like malenky romantic songs when he was small he was full of life when hearing Beethoven, and he has lost that as he has become older, his fun youth days have gone. This is like Dr Jekyll and Mr Hyde because with Jekyll his class binds him, so he cannot be free and have wild fun, but when he is Hyde he is free and youthful: I was often plunged into a kind of wonder at my vicarious depravity, he is also younger, lighter, happier, and he gets a heady recklessness when Hyde. Stevenson is like Hyde in the sense that, Hyde is a figure of rebellion again the upper class boundaries, and Stevenson did exactly the same as he rebelled against Calvinist beliefs. He could also be seen like Jekyll, bounded because of his class, but Stevenson bounded by his illness, and all the time he wanted to break free, and finally he did, to become an individual, not held back by beliefs, or morals. This novel says that morals and classes cannot bind human nature, people have to become what they become, and there is no stopping that, because as people grow they will change, and rebel against beliefs, which they think, are wrong.

Public Praise and Its Impact on Purchasing Decisions

Public Praise and Its Impact on Purchasing Decisions Public Praise on Blogs: An investigation into its impact on brand advertising and customers purchasing decision-making in Chinese business market The Aims AND Objectives The proposed research is expected to produce an insight into the role performed by public praise and its impact on purchasing decisions. Web blogging is a new-marketing approach emerged only ten years (Dyrud, Worley and Quible, 2005). It enables business executives and traders to create and develop their own brand advertising and pose an impact on how purchasing decisions are made. The previous studies on the influence of the public praise are mostly concentrated on personally verbal exchanges (Wright, 2006, p. 46), but the current research will focus on the public praise by blogs and their influence in Chinese customers. The overall aims of the investigation are to demonstrate how the reliability and underlying impacts of public praise on blogs intervene in the brand advertising and purchasing decision-making of Chinese customers. The research objectives are listed as follows. Assess the influence of public praise through blogs in Chinese business market; Infer how public praise on blogs can be further improved in China; Explore what extent Chinese customers trust these blogs; Discuss the degree to which public praise effects Chinese consumers purchasing decision-making; Examine the degree of public praise that influences brand advertising in China (focusing on two groups of people: having a preference or not for specific brands). Peoples opinions on blogs will be collected to help learn how brand advertising and the purchasing decision-making are influenced by the power of public praise, so that I can acquire sufficient data for review. The outcomes of this proposed research will also aim to provide facts on Chinese public praise on blogs. The Context Of The Proposed Research Since people have written down their thoughts and share them through spoken communication, the public praises have emerged. They are depicted as a ‘view-spread from peoples mouths or ‘word-of-mouth (Christiansen and Tax, 2000, p. 185). Public praise is a strong traditional item in Chinese culture and plays a very important part in Chinese consuming notions. Nowadays, it is recognized as a powerful marketing instrument to support the sales of both tangible and intangible commodities to customers. When marching into the knowledge era, public praise is drawing more attention by people than traditional methods of distributing information. Many printed formats have been transformed to electronic forms published on the websites and blogs (Keng and Ting, 2008). The universal application of Internet is growing rapidly. With a pointer and click button, people can convey and receive information. In fact, it offers an opportunity for prospective customers to gain relevant information about their potential purchasing from various sources: through individual communication with different people who used to be strange but had knowledge of the corresponding articles. This proposed research will specifically discuss the functions of blogging as a platform for marketing and purchasing in China. A Preliminary Literature Review The Development Of Blogs In Marketing Before the emergence of Internet, people were seeking information about a particular purchase either in person or in words to their familiar people. It is the traditionally face-to-face marketing. The development of the Internet means that web communications have become attainable and presented a convenient way for information exchange. A potential buyer has only to input the brand or product name to online search engines. Then, diverse forms of online information providers like websites, blog or forum will give him/her the relevant information. Recently, consumers are becoming progressively aware of the articles displayed on blogs. Bloggers prefer to share their experiences in blogs. Accordingly, these blogs become the information exchange media of consumers. This sort of media gradually develops a tendency for consumers to seek information about new products or brands through blogs. According to the recent results of Neilsons research (2007), about 80% of global consumers allege that they are ready to accept and trust the suggestions of other people for commodities and services. In addition, around 90% of individual future buyers in China depend on recommendations from other buyers. Although blogs have developed into an advanced tool for merchandising, it is still not a corporate domain investigated by many investigators (Bokaie, 2008, p. 17). This research aims to fill this gap. The information exchange online is composed of various actions, such as uploading, downloading, balloting and participating. For businessmen, whether it is beneficial to invest in online advertising via blogs becomes a serious issue for consideration (p. 17). Nevertheless, there is no existing research on this matter to answer their inquiries. With this in mind, the proposed research attempts to reveal the factors that can have impacts on brand advertising and purchasing decision-making. Purchasing Decision-Making The decision-making in purchase links to consumers determination of buying. It is also related to their response after receiving the advice of marketing (Chang and Wildt, 1994). Customers decision-making in purchasing is highly correlated to their perceptions of charge and benefit in commodities (HÃ ¤ubl and Trifts, 2000, p. 6). Hence, it should be more accurately regarded as an aspiration rather than a taste. It has also searched for recognising why knowledge of different products and brands substantially impacts a buyers decision-making. The existing literature makes evident that public praise has a visible impact on consumer-purchasing behaviour (Christiansen and Tax, 2000). Customer satisfaction is widely recognized to be a crucial effect for a consumers future decision-making. Satisfied consumers will share their positive experiences with others and provide praise for advertising. By contrast, discontented customers incline to change their decisions and engage in negative feedbacks on advertising. From the above phenomena, it can be seen that public praise is an effective manner allowing consumers to reduce the time and perceived risks for decision because it can provide the detailed information about products or services. Thus clearly, public praise is a means of avoiding risks when purchasing and also a method of obtaining favourable or adverse knowledge on commodities, so that customers can make a valuable buying decision. Hypotheses Based on the aims and preliminary literature review, I deem the following hypotheses are my research focus. H1: Trust of public praise in blogs can pose a positive impact on brand advertising and purchasing decision-making. H2: The influence of public praise in blogs will have a positive impact on brand advertising and purchasing decision-making. H3: For brand supporters, trust of public praise on blogs can create a favourable impact on brand advertising and purchasing decision-making. H4: For brand supporters, the impacts of public praise on blogs will be beneficial in brand advertising and purchasing decision-making. Methodology And Sources Of Data Methodology Considerations Two research approaches will be used in this study. The first is a deductive approach, which is a well-established method for analysing the existing theories to describe certain phenomena (Gallaire, Minker and Nicolas, 1984, p. 153). It can also predict whether theories are expected to develop and allow the possibility of their altering in the future. The second is an inductive approach, which aims to establish a theoretical framework based on the empirical study (Thomas, 2003). This method can be used in conjunction with the deductive approach. The leading concern of this proposed study is the impact of public praise blogs on brand advertising and purchasing decision-making in the Chinese market. Consequently, it should concentrate mainly on understanding customers dispositions and gaining insight into customer behaviors linked to public praise. A deductive approach will be adopted for analysing the consequences of the statistical reviews. The data and any possible future tendencies for public praise blogs will be tested simultaneously based on the relevant theories. I attempt to design a concise questionnaire for Chinese blog writers and also their readers to complete, so that I am able to evaluate how public praise is spread by blogs and how it influences the consumers perceptions of brands and their purchasing decisions when they are considering what to buy. Additionally, this research intends to clarify the relationship between public praise, brand advertising and the customers purchasing decision-making. This research studies will take trust and influence as independent variables. Two dependent variables are brand advertising and purchasing decision-making. Brand supporters and non-brand supporters are the main focus groups in this research. The conceptual framework related to these variables will be presented in a model form. Apart from this, interpretive research will allow me to investigate and illustrate the relationships between variables, especially the cause-and-effect one. What is more, employing the survey strategy for the collection of data is appropriate here for hypothesis testing, and it is more useful in a quantitative context – the nature of the proposed study. There are three formats of question outline which can be applied in this survey. The first is nominal in nature. The replies to these questions are only ‘yes/ no or ‘true/false, which are predictable and very friendly in statistical analysis. The second requires respondents to use a five-point scale with the extreme ones matching strongly agree or strongly disagree. The third form is multiple options. All respondents are expected to sort out no more than three choices. Sampling Considerations Sampling design commences by defining the target population (Emory, 1980). This is a collection of elements or objects that hold the data searched by the investigators and with respect to which conclusions are to be drawn (Korn and Graubard, 1991). A non-probability sampling method will be adopted for this research because I have many suspicions about the practicality of the approach of employing a mixed interview group. Particularly, convenience sampling will be considered in this study and the surveys will be retrieved online by around 200 Chinese consumers (both blog writers and readers) who were selected randomly. The sample selection is ended when the sample size for pilot study has been obtained. Although this technique of sampling is widely used, it is likely to introduce bias and its influences can be beyond control. However, for a wide-ranging questionnaire survey, it is the simplest sampling strategy to collect reliable data. Data Collection In order to guarantee the reliability, validity and integrity of this study and avoid possible difficulties, the survey will be piloted on a group of ten Chinese blog users (5 males and 5 females), aged from 20 to 35. They will evaluate the validity and clarity of the entire framework and the inquiries of the survey. The question outline will be set in the three types I mentioned in the section of Methodology considerations, which can allow the respondents to reply following the instructions and regulations as principals without the probability of being an unstable or unpredictable response. This research concentrates on blog users in China and the review procedures are according to the application of a questionnaire offering a sample of the target population. The survey is employed to infer the relationship between public praise, brand advertising and the customers purchasing decision-making. It is possible to collect the associated facts by either empirical or library-based studies. With regard to this proposed research, the survey asks respondents several sets of questions to explore their opinions about Chinese bloggers and their subscribers. The survey will be retrieved using an online survey website and people from all walks of life will be encouraged to fill it out and forward the survey information to their acquaintances. The convenience of arranging an Internet group to complete the questionnaire is the greatest benefit of carrying out a question-based investigation online. Furthermore, the speed of response is relatively fast and the research expenditure is rel atively low because I do not need to encounter printing, paper or stamp costs. The questionnaire will be separated into four sections. Section one refers to individual data linked to the websites and blogs. The aim of the queries in this part is to conclude the respondents using habits related to the websites and blogs and to comprehend the principal incentive of web users both as blog subscribers and bloggers. Section two is to determine how public praise in blogs affects brand advertising and purchasing decision-making by concentrating on responsibility, strength, disposition and effect correlated to public praise in blogs. Section three deals, particularly, with how the consumers shared knowledge with other people by means of blogs influences their purchasing decision-making. Section four further collects the individual information. Secondary data are also applicable to giving contextual knowledge and academic support relevant to the empirical inquiry, the questions adopted and hypothesis formulation. In addition, it is normally the situation that documentary data has been summarised intentionally other than their applications in prompt research. There has also been a study of any existing documents linking to public praise, blogs, brand advertising and purchasing decision-making. Therefore, this research has comprised the use of periodicals, archives and online articles. All these resources will be explored and analysed. Even so, the enquiry of documents can certainly not be sufficient to support the proposed study. For this reason, it has been indispensable to collect primary data for this research. Data Analysis The data sets collected from questionnaires will be processed by statistical analysis. Statistics is a group of approaches and theories that can be employed to quantitative data when making judgements in the aspect of doubtfulness. Quantitative analysis methods help to compose plain charts or figures that indicate the frequency of event via setting up statistical associations between variables and complicated statistical models (Bernard, 1996, p. 24). Quantitative analysis enables the figures collected from the survey to be transcribed into diagrams and graphs, which gives the figures comprehensibility and makes it easier to grasp. The proposed study will use quantitative analysis and display results from the survey through statistical analysis with investigating the connection between the variables. Employing this means, it is likely to examine the association between public praise, brand advertising and customers purchasing decision-making, and display the results in unsophisticate d diagrams. When I finish gathering all the required information through online questionnaires, the unprocessed data will be coded into variable divisions using statistical analysis. The validity and accuracy of the data need to be confirmed before the hypothesis testing. In this situation, it may be essential to think about the correctness or faulty of hypotheses because they can be refused based on the testing results. The research will use the software SPSS to verify the research hypotheses. SPSS is usually applied by those scholars or investigators who involved in the social sciences, such as the fields of policy and educational research. The proposed project will be used to analyze the outcomes and identify factors that have been influenced by variables, so that the validity of the hypothesis can be proved. This research will first use descriptive statistics to analyze personal information, including all sorts of reliable variables. Subsequently, regression and one-way ANOVA analysis may be adopted to verify the four hypotheses. Research Limitations The research sample is initially randomly selected from my acquaintances in China, which may comprise the first inadequacy. Moreover, that the samples are all from the 20-35 identical age group also introduces some bias. It is rational to deduce that such a confined age group may have related experiences and attitudes linked to the matters scrutinized in this research. In this case, it is likely to affect the research outcomes and overall quality. The number of participants involved in the proposed research is also likely to be too small to show the sample representativeness. Furthermore, because the entire empirical stage will be processed online, it may be unattainable for me to have any in human liaison with the participants. As a result, it may be unlikely to examine whether the personal information is in detail or not. The participants will give their replies on the web survey. When they read it online, they may change some of their answers intentionally. Ethical Considerations The proposed research will follow the ethical guidelines of business studies based on the ‘code of ethics for author in Journal of International Business Studies (JIBS) (2007). I will contact with my friends and acquaintances to obtain their permissions to complete my web survey. Also, the researcher stance should be considered. I need to be an outsider of their questionnaire completion. What is more, the guidelines suggest some items in relation to protection of individual privacy, such as informed consent, the right to withdraw, protecting the anonymity, participant reviews of data and so forth. Although the targeted blog users will be encouraged to engage in the study, it should be clear that they are not forced to fill in the online questionnaire and they may thus choose withdraw their answers. When I post my questionnaire survey online, I will write a general introduction about my background and interests to the respondents. Then, inform them in written form about my purpo se of the survey and my general intentions regarding the research. I will also welcome their questions left on my research blog, and answer them honestly. In order to protect the respondents anonymity, aliases will be used for all involved blog writers and readers as soon as the data are transcribed. Anticipated Outcomes The anticipated outcomes are expected to effectively test all the listed hypotheses and achieve the aims of the proposed research. As I mentioned before, although public praise as distributed by the Cyberspace has come to be a prevailing marketing instrument, it has not been considerably scrutinized yet. The main results of this proposed research will try to clarify the relationship between public praise, brand advertising and purchasing decision-making. The outcomes will be capable of implying fresh thoughts to firms when they intend to engage in public praise spreading in order to improve the positive effect of their brands and encourage purchasing in consumers. Bibliography Bernard, H. (1996), Qualitative Data, Quantitative Analysis. Cultural Anthropology Methods Journal, 8 (1), 23-26. Bokaie, J. (2008), Corporations get Personal: A growing number of company chiefs are bypassing copywriters to speak direct to consumers. Marketing, pp. 17. Chang, T.-Z. and Wildt, A. (1994), Price, Product Information, and Purchase Intention: An empirical study. Journal of the Academy of Marketing Science, 22 (1), 16-27. Christiansen, T. and Tax, S. (2000), The Questions of Who and When to Measure the Word of Mouth. marketing communications, 6, 185-199. Dyrud, M., Worley, R. and Quible, Z. (2005), Blogs: A Natural in Business Communication Courses. Business Communication Quarterly, 68, 73-76. Emory, W. (1980), Business Research Methods. Irwin: Homewood. Gallaire, H., Minker, J. and Nicolas, J.-M. (1984), Logic and Databases: A Deductive Approach. ACM Computing Surveys (CSUR) 16 (2), 153-185. HÃ ¤ubl, G. and Trifts, V. (2000), Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science, 19 (1), 4-21. JIBS. (2007), Code of Ethics. [Online]. Available at: http://www.palgrave-journals.com/jibs/jibs_ethics_code.html. Last accessed 07/09/2009. Keng, C.-J. and Ting, H.-Y. (2008), The Acceptance of Blogs:Using a Customer Experiential Value Perspective (pp. 1-13). Taipei. Korn, E. and Graubard, B. (1991), Epidemiologic studies utilizing surveys: accounting for the sampling design. American Journal of Public Health, 81 (9), 1166-1173. Neilson, B. (2007), Consumer-Generated Media in the Age of the Web-Fortified Consumer. [Online]. Available at: http://www.nielsenbuzzmetrics.com/whitepapers. Last accessed 06/09/2009. Thomas, D. (2003), A General Inductive Approach for Qualitative Data Analysis: University of Auckland. Wright, J. (2006), Blog Marketing: The revolutionary new way to increase sales, build your brand, and get exceptional results. New York: McGraw-Hill.

Theories of planned behavior: Smoking

Theories of planned behavior: Smoking To examine if the Theory of Planned Behavior (TPB) predict smoking behavior, 35 data sets (N= 267,977) have been synthesized, containing 219 effect sizes between the model variables using a meta-analytic structural equation modeling approach (MASEM). Consistent with the TPBs predictions, 1) smoking behavior was related to smoking intentions (weighted mean r =.30), 2) intentions were based on attitudes (weighted mean r =.16) and subjective norms (weighted mean r =.20). Consistent with TPBs hypotheses, perceived behavioral control was related to smoking intentions (weighted mean r = -.24) and behaviors (weighted mean r =-.20) and it contribute significantly to cigarette consumption. The strength of associations, however, was influenced by studies and participants characteristics. Smoking remains the leading preventable cause of death and disease in western countries. Despite the constant reduction in smoking prevalence among adults over the last 20 years in developed countries, smoking rates have not decreased among young people, and the highest youth smoking rates can be found in Central and Eastern Europe. In an attempt to understand the psychosocial determinants of smoking initiation and maintenance, a variety of social cognitive models have been applied. One of the most influential theories predicting smoking behavior, the Theory of Planned Behavior (TPB) 1has been used both for conducting a wide range of empirical research on smoking behavior antecedents and for designing many theory-based intervention programs to reduce tobacco consumption. An increasing number of empirical studies have examined this model in relation to smoke and the variability of results suggests that a quantitative integration of this literature would prove valuable. Up to the present, various quantitative reviews of the TPB have been performed but centered in other behavioral outcomes, as exercise, 2 condom use 3 and others. Hence, the purpose of this study was to evaluate the success of TPB as a predictor of smoking behavior through meta-analytic structural equation modeling (MASEM), involving the techniques of synthesizing correlation matrices and fitting SEM as suggested by Viswesvaran and Ones. 4 The TPB, an extension of the Theory of Reasoned Action,5 incorporates both social influences and personal factors as predictors, specifying a limited number of psychological variables that can influence a behavior, namely 1) intention; 2) attitude; 3) subjective norm (SN); and 4) perceived behavioral control (PBC). 1 First, subjective norms are conceptualized as the pressure that people perceive from important others to execute a behavior. Second, peoples positive or negative evaluations of their performing a behavior are conceptualized as other predictor of intention (attitudes). Third, PBC represents ones evaluation about the easy or difficulty of adopting the behavior and it is assumed to reflect the obstacles that one encountered in past behavioral performances. Finally, attitudes, SN and PBC are proposed to influence behavior through their influence on intentions, which summarize persons motivation to act in a particular manner and indicate how hard the person is willing to try and how much time and effort he or she is willing to devote in order to perform a behavior. 6 The TPB has been applied through a relevant amount of primary studies and their predictive utility has been proved meta-analytically both for a wide range of behaviors 7, 6 and for specific health risky or health protective behaviors. 3, 2 These previous meta-analyses, however, have neither examined how useful the TPB is to predict smoking behavior, nor the overall structure of the model applied to tobacco consumption. Hence, some concerns remain relating to TPB and its utility to predict smoking behavior that deserves further examination through MASEM. Firstly, a weakness of the SN-intention relation has been found by previous meta-analysis 7 compared with attitude-intention and PBC-intention associations. It has been suggested that this lack of association indicates that intentions are influenced primarily by personal factors 6. In spite of, some primary studies finding strong beta values, ranging from .44 to .62, for attitude on smoking intention such as Hanson, 8 while others founded values near .18 or .19. 9, 10 At the same time, although researchers have theorized about the importance of PBC in this domain, regarding health-risky behaviors, the correlation between PBC and behavior had sometimes been disappointing. 3 One possible explanation is that PBC may not capture actual control. Other is that risky behaviors performed in social contexts may be more determined by risky-conducive circumstances than by personal factors. 11 Moreover, primary studies on smoking behavior have found contrasting results for PBC -behavior, such as r =.55 12 or r =.06. 13 Based on these discrepant findings, we proposed, as a first purpose of this review, to test the strength of relationships between TPB constructs applied to smoking behavior. Secondly, in order to clarify the influence of moderator variables and to provide further explanation for the variability on the effect sizes (ES) between primary studies, some studies and participants characteristics may be taken into account. Ajzen and Fishbein 5 argued that intention and behavior should be measured as close in time as possible to the behavior. In spite of that, primary studies on smoking behavior 14, 15 have found that beta values for intention- behavior association have been maintained during six months (à ¯Ã‚ Ã‚ ¢=.38), nine months (à ¯Ã‚ Ã‚ ¢=.35) and a year (à ¯Ã‚ Ã‚ ¢=.35). Thus, it is important to quantitatively review the moderator effect of time interval on strength of TPB constructs. It has been recognized that culture provides a social context that affects prevalence of certain behaviors. Moreover, some studies have compared results of TPB applied to smoking behavior by using diverse ethnic groups into the USA, such as Hanson, 8 while a great amount of primary studies have expanded their applicability to different cultural contexts. 16, 15, 10 These studies have revealed contradictory results, such as for Puerto-Ricans and non-Hispanic whites, SN was not found as a significant predictor of intention, 8 while it was significant for African-American teenagers, or beta values for SN-behavior ranging from à ¯Ã‚ Ã‚ ¢=.20 for UK samples 17 to à ¯Ã‚ Ã‚ ¢ =.43 for Netherlanders students. 18 Hence, because of cultural differences with respect to the SN-outcomes association, there is a need to meta-analytically examine the moderator effect of culture. Ajzen and Fishbein 5 and Ajzen 19 also recommended scale correspondence of measures for intention to properly predict behavior. However, meta-analysis on TPB applied to exercise behavior have found that only 50% of examined studies had scale correspondence, 20 and that ES was the strongest for the intention-behavior association when studies had scale correspondence. 2 Based on these previous findings, we contend that a thorough examination of moderator effect of scale correspondence on strength of smoking intention and behavior relationships is needed. Research indicates that teenage years are associated with heightened sensitivity to SN 6 and differences have been found in previous meta-analyses between age groups regarding their intention -exercise behavior association. 2 At the same time, only one study has tested gender differences applying TPB to cigarette smoking, 13 founding that the model fitted better among female students. Despite the fact that no consistent evidence has been found relating to the moderator effect of age and gender on the TPB constructs association, we state that an exploratory analysis would be advisable. Thirdly, while previous studies on TPB on smoking behavior had used stepwise regression analyses, more recent ones apply SEM or path-analyses. When all TPB relationships were tested simultaneously, same patterns would change. For instance, after controlling the influence of intention, the PBC- behavior association would turn to negligible values (à ¯Ã‚ Ã‚ ¢=.05), such as Albarracà ­n et al 3 proved for condom use. Moreover, based on the fruitful results of meta-analysis obtained in many research domains, 3, 21, 22, 23, 24, 25 it can be beneficial to use meta-analytic structural equation modeling techniques (MASEM) in testing causal models, such as some authors suggested. 4, 26 Based on these methodological and conceptual issues, the main objective of this meta-analysis was threefold. The first objective was to test the strength of the relationships between the TPB constructs with the smoking behavior. Specifically, we hypothesized: (1) large ES for intention-behavior, PBC-intention, PBC-behavior, and attitude -intention; (2) moderate ES for SN- intention; (3) larger ES for intention-behavior than for PBC-behavior and (4) larger ES for PBC-intention and SN-intention than for attitude-intention. The second purpose was to test the influence of moderator variables on the relationships between the TPB constructs. Specifically, we proposed (5) larger ES for attitude- behavior, PBC- behavior, SN-behavior, and intention-behavior when measures have been taken simultaneously; (6) larger ES when the time interval was shorter; (7) the largest ES for SN-intention and SN- behavior when participants belong to a collectivist culture, coded as Others into the category orig in of the sample; (8) larger ES for attitude- intention, SN-intention, PBC-intention and intention -behavior when constructs have been measured with scale correspondence; and (9) mean age of the sample, percentage of males and year of publication would moderate the relationships among TPB constructs. The third purpose was to test the predictive utility of TPB on smoking behavior through MASEM analyses. Specifically, we hypothesized that: (10) intention and PBC will predict smoking behavior; (11) attitude, PBC, and SN will predict intention and (12) intention will be a stronger predictor of behavior than PBC. Method Literature search In order to locate relevant studies, we conducted a computerized bibliographic search of the PsycInfo, MedLine, ERIC, using the terms smoke, smoking behavior, nicotine, tobacco consumption, and TPB as keywords. We also conducted a manual search of journals that regularly published smoking behavior research. Descendent searches have been conducted based on the references section of retrieved studies specifically previous TPB meta-analyses including multiple behavioral outcomes- and some authors have been contacted to obtain unpublished papers. This processes resulted in 52 studies retrieved in full text to further screening. Inclusion and exclusion criteria A study was considered for this meta-analysis if it met the following inclusion criteria: (1) the study had to report quantitative research on TPB applied to smoking behavior; (2) the study had to report a Pearson correlation coefficient between TPB constructs or data that enable us to calculate ES. Upon closer examination of the remaining 52 studies, a total of 27 studies were included which provided an amount of 35 independent samples (N= 267,977) and 219 ES. A total amount of 25 studies were excluded. Reasons for elimination have been that TPB construct measures were not included (8 studies), i.e.: 27, or that the studies were focused on smoking cessation instead of on smoking behavior (17 studies), i.e.: 28, 29. Only one dissertation has been included and no unpublished papers have been obtained. The studies that focused on smoking cessation have been excluded because the outcome variable in the model-smoking behavior versus smoking cessation-differs substantially. These studies will be used to conduct a separate meta-analysis on smoking cessation. All the included studies are marked with an asterisk in the reference section. Coding of studies The study characteristics coded were: year of publication, origin of the sample, scale correspondence, and time interval between TPB measures. The subject characteristics coded were: the number or participants, mean age of the sample, and gender (as percentage of men in the sample). We consider relevant to code how smoking behavior was assessed (i.e., objective vs. self-report.) but we could find only one study which used objective measures, as CO (carbon monoxide) tests. 30 Following the procedures of Symons and Hausenblas, 2 the time interval between intention and behavior was examined by classifying the studies as: (1) short (less than or equal to six months), (2) medium (greater than six months and less than or equal to one year), (3) large (greater that one year). Regarding scale correspondence, we examined the method section of each study in search of the detailed information. Such as Symons and Hausenblas suggested 2, scale correspondence has been fulfilled when the same magni tude, frequencies or response formats are used to assess the constructs. If intention and behavior were measured exactly with the same items, we considered that scale equivalence was present. If intention was measured with a broader redaction (i.e.: How certain are you that you could resist smoking this term?) while behavior was assessed by a more detailed item (i.e.: How many cigarettes did you smoke per day?), or by asking participants to classify themselves as non-smoker/current-smoker, we considered that scale correspondence has not been fulfilled. In order to ensure accuracy, the studies were coded by two authors independently, reaching an intercoder agreement of 90%. The level of agreement reached was highly satisfactory and inconsistencies were solved by consensus. Some decisions about independence of the samples were taken. If the same study design was carried out in multiple but independent samples (i. e, boys and girls, asthmatic and no-asthmatic students, African-American, Puerto Rican and Non-Hispanic white teenagers) results were entered into the meta-analysis as independent samples. 8, 18, 13 In other cases, only one ES per study has been considered. Data analysis We followed Hedges and Oldkins 31 meta-analytic fixed effects procedures to estimate weighted mean correlations. In these procedures, correlations were converted using Fishers r to z transformations and weighted by N 3, the inverse of which is the variance of z, in analyses. Using Cohens criteria, 32 ES values of .10, .30 and .50 were considered small, moderate and large effects, respectively. Graphical procedures were used to explore the skewness of data. When an extreme value was detected, analyses were carried both including and excluding the outlier. Next, we tested the homogeneity of the ES (Q statistics) and we analyzed the influence of moderator variables using categorical model (ANOVA analogous) and weighted regression analyses (fixed-effect model). One problem in the interpretation of meta-analytic results is the potential bias of the mean ES due to sampling error or to systematic omission of studies that are hard to locate. According to Orwin, 33 the tolerance index of nul l results should be calculated and there must be more than 300 unpublished studies (and not recovered by the meta-analyst) for the results to be annulled. However, this statement should be qualified because the index by categories yields small values in some of these categories. Therefore, we can conclude that publication bias is not very likely to threaten the results severely. MASEM analyses Meta-analytic structural equation modeling, which involves the techniques of synthesizing correlation matrices and fitting SEM, is usually done by applying meta-analytic techniques on a series of correlation matrices to create a pooled correlation matrix, which then can be analyzed using SEM, as suggested Viswesvaran and Ones. 4 However, these procedures have received criticism by Becker (1992) and more recently by Cheung and Chan. 26 Despite some problems, the major advantage of these univariate approaches are their ease of application in applied contexts. Based on these recommendations, we used Viswesvaran and Ones procedure to test the strength of the association among the TPB constructs with smoking behavior. The complete weighted correlation matrix was 5 x 5 and it was submitted to SEM analyses. The predicted model was fitted assuming the harmonic mean (N= 239) as sample size, 4 and it was estimated with unweighted least squares procedures. The proposed model, according to TPB l iterature, had three exogenous latent variables and two endogenous ones, such as depicted Figure 1. Besides chi-square, we reported Goodness of Fit Index (GFI), Adjusted Goodness of Fit Index (AGFI), Normative Fit Index (NFI), and Root Mean Squared Residual (RMR) as fitness indices. It is typically assumed that GFI, AGFI, and NFI >=.90, RMR values

the way of confucius Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Confucius is one of the most famous of the ancient Chinese philosophers. Confucius lived from 551 to 479 BC. He believed that Chinese culture had peaked during the height of the Zhou dynasty. During their reign, the Zhou rulers adhered to a set of practices referred to as the â€Å"li†, also called rites or rituals. These rites governed all aspects of Chinese culture. The rites told everything, from the way huge political ceremonies should be conducted, to what is the proper way to respond to the receiving of a gift. During Confucius’ life, the role of the Zhou kings was reduced to mere figureheads and many of the rites had been lost, forgotten, or reduced to a lesser role. Confucius decided that he was to revive the practice of the rites and show others back to the way of the â€Å"dao†, or the â€Å"way of heaven†. In an effort to accomplish this, Confucius would not only strive to strictly follow the rites himself, he would dedicate his life to teaching and spreading them to others as well. The teachings of Confucius cover a wide variety of topics, as they were meant to govern all aspects of one’s life. Some of the most important aspects of the rites taught by Confucius regard family relations, desirable traits of character, proper ways of governing, and aspects of â€Å"ren† or â€Å"true humaneness† or â€Å"humanity†. While some of his teachings are ideas specific to his time and culture, such as the proper colors to be worn by nobility, other teachings such as family relations and virtue of character are just as valuable to today’s society as it was for his own. One of the most important aspects of life for Confucius was family life and relationships. Many of his teachings are therefore related to such topics. The main points of Confucius’ teaching regarding family life have to do with filial obligations and respect among the family. He had become disheartened by the current state of family affairs as can be seen in Book 2.4 where he states â€Å"nowadays, filial is used to refer to anyone who is merely able to provide their parents with nourishment. But even dogs and horses are provided with nourishment. If you do not treat your parents with reverence, wherein lies the difference† (Ivanhoe, 5). Confucius believed that respect and reverence were the foundation of the family bonds and what separated people from the animals. Confucius believed the only cor... ...ims with the proper corresponding actions. Confucius also makes clear the distinction between a gentleman and a petty man. He gives examples such as in Book 4.16 when he states that a gentleman acts a certain way because he understands what the right thing to do is, where as a petty man acts a certain way only because it is to his advantage to do so. In Book 15.2 Confucius states that in times of hardship, such as a shortage of food or water, the gentleman remains firm and levelheaded, while the petty man becomes overwhelmed by the situation and acts improperly. He also states that in terms of everyday affairs, â€Å"the gentleman is relaxed and at ease, while the petty man is anxious and full of worry† (Ivanhoe, 23). As can be seen, Confucius was an extremely wise man. His appreciation for the past spurred the development of his teachings that have stood the test of time. While his work was intended to guide the masses of his day back to the glory that was once the Zhou dynasty, he instead managed to create a set of rites and teachings about the importance of family relations and strength of character that can be applied and appreciated as much today as they were over 2000 years ago.

Basics of Ghost Stories :: Ghost Story Stories Ghosts Essays

Basics of Ghost Stories INTRODUCTION The ghost story writer has to attract the reader's attention straight away. The way story begins is important and often links with the rest of the narrative. The opening of a short story must try to engage the reader quickly. I think all ghost stories should always have a lot of suspense in it, to create anticipation and excitement. Some symbolic object/place for example a knife, a key must play a major part in the narrative. The story should also have lots of detail to get the feeling as if the reader is there to create different types of atmospheres, such as horror, terror, and excitement. They should also have a mysterious end, to make the reader go away thinking about it. Most people are interested in ghost stories because of the thrill and horror that is in it. Ghost story's challenges us to see how much of the paranormal we can take onboard and because it is a story they can always back away from it if it gets too unnerving. I have read "Wish Master", in which a demon awakes from an ancient pot that is destroyed in a robbery in a museum. Then the demon goes around asking people for their wishes and he always does something opposite to fulfil the wish. Ghost stories always seem to be set in lonely or isolated places. The language writers use to describe settings in ghost stories are usually quite unpredictable because there is a lot of descriptive use of imagery to paint a specific kind of picture for the reader. Ghost stories gained prominence in the Victorian period and a lot of classic stories were written during this period. They were written to entertain and feed the imagination of the populace who were intrigued by stories of the supernatural. Atmosphere is mood the writer is trying to create in a story. It is important because it builds a good impression on the reader. It is created through the use of language tools: such as similes, metaphors and onomatopoeia. The atmosphere of the story is developed right from the beginning. It largely depends on the writers purpose/intentions. So you do expect different kind of atmosphere to be created in both of these stories because in the "The Signalman" Charles Dickens is trying to scare the reader and in "The Deadfall" Ted Hughes is trying to get a message across. Atmosphere is important in building tension in the story, which I believe is vital for a ghost story. In 'The Signalman' by Charles Dickens the narrator meets a lonely signalman. At first he seems to be scared of him.

Managerial economics Essay

1. If a firm raises its price for Product X, TR will increase. Uncertain, Total revenue = Price Ãâ€" Quantity Sold. The price elasticity of demand tells us there are two eï ¬â‚¬ects, first is price eï ¬â‚¬ect. If price increase, each unit sold sells for a higher price, which tends to raise revenue. Second is quantity eï ¬â‚¬ect. If price increase, fewer units are sold, which tends to lower revenue. This is determines by which price eï ¬â‚¬ect or the quantity eï ¬â‚¬ect is stronger 2. When MR > MC, MP (marginal profit) will be positive.  True, for each unit sold, marginal profit equals marginal revenue (MR) minus marginal cost (MC). Then, if MR is greater than MC at some level of output, marginal profit is positive and thus a greater quantity should be produced. 3. If a 10% increase in price leads to a 5% increase in TR, demand must be elastic. False, if an increase in price causes an increase in total revenue, then demand can be said to be inelastic, since the increase in price does not have a large impact on quantity demanded. 4. If the cross price elasticity is positive for two goods X and Y, X and Y must be complements. False, if the goods are complements, the value will be negative because quantity demanded increases when the price of complement falls. Example, if the price of petrol decreases to RM2 a litre, sales of cars would increase. 5. Maximizing TR is never a desirable goal for a firm.  True, profit is the difference between a firm’s total revenue and its total opportunity cost. Total revenue is the amount of income earned by selling products. But it does not include the total opportunity costs of all inputs into the production process. Hence, it is never a desirable goal for a firm. Firm should consider maximizing Profit instead of TR. 6. The more inelastic the demand, the more likely it is that a firm can have regular price increases. True, if firm have regular increase in price (refer to Appendix 1) from P4 to P5, the decrease in the quantity demanded is relatively small (from Q4 to Q5). It means that, the more inelastic the  demand, the percentage change in quantity demanded is less than percentage change price. Hence, firm can have regular price increases. 7. If EP = -1.25 for Group A, and EP = -.375 for Group B, and a firm uses price discrimination, Group A should pay a higher price than Group B. False, Group A is elastic and Group B is inelastic. The consumers in the inelastic sub-market will be charged the higher price, and those in the elastic sub market will be charged the lower price. So Group B should pay higher price. Please refer to Appendix 2 for illustration. 8. A consumer spends 1% of her income on Good A and 25% on Good B. Price Elasticity of Demand should be greater for Good B. True, if the consumer spends less of her income, means that Good A is a necessity good and spends more of her income means that Good B is a luxury good. Luxuries tend to more elastic than necessities as there are more options for consumer. 9. Income elasticity for an inferior good is always negative. True, because quantity demand falls as income rises. Quantity demanded and income move opposite directions, inferior goods have negative elasticity. 10. The more inelastic the demand, the flatter the demand curve. False, inelastic demand have steeper curve because quantity demanded does not respond strongly to price changes. Please refer to Appendix 3 for illustration. For a inelastic demand product such as cigarettes, when price increase by 10%, the quantity demanded will fall by 3.8%. 11. If demand goes from P = 1850 – .05Q to P = 1700 – .05Q, Demand has increased. False. If P = 1850 – .05Q then Qd= 37000-20P and if P = 1700 – .05Q, then Qd= 34000-20P. The demand curve shift to left and hence, the demand decreases. Please refer to Appendix 4 for illustration 12. If TC goes from TC = 1250 + .5Q to TC = 1200 + .6Q, FC have gone up and VC have gone down. False, because TC=TFC+TVC. From the equation above shows that, the FC decreases leads TFC to fall from 1250 to 1200 and the VC increases leads TVC to gone up from 0.5 to 0.6. Part B (Explain in a short Essay (not more than 1 page each)) 1) Define demand, discuss various determinants of demand. Demand is the quantities of good or service that consumers are willing to buy at various prices within some given period of time. Holding all other factors constant, the price of a good or service increases as its demand increases and vice versa. When factors other than price changes, demand  curve will shift. There are 5 determinants of the demand curve. First factor is price of related goods. A good or service can be related to another by being a substitute or complement. If price of a substitute changes, we expect the demand for the good under consideration to change in the same direction as the change in the substitute’s price. For instance, if the price of coffee rises, the demand for tea should increase. The complement goods are the goods that can be used together. Price of complement and demand for the other good are negatively related. Example, if the price of sugar increases, the demand for coffee will fall. Second factor is income, as people’s income rises, it is reasonable to expect their demand for a good to increase and vice versa, the demand curve will shift right. A fall in income will lead to a decrease in demand for normal goods. Goods whose demand varies inversely with income are called inferior goods. Third determinant is future expectation. If enough, buyers expect the price of a good rises in future, the current demand will increase. Also, if consumers’ current demand will increase, they expect higher future income. For example, in 2005 housing prices rose, but people bought more because they expected the price to continue to go up. This drove prices even further, until the bubble burst in 2006 (Stafffullcoll.edu. n.d.). Forth factor is tastes and preferences. This is the desire, emotion, or preference for a good or service. If consumer preference is favorable change will leads to an increase in demand. Likewise, unfavorable change leads to a decrease in demand. Example, companies spend thousands on advertising to make you feel strongly that you want a product. Last determinant is number of buyer. If the number of buyers in market rises, the demand increases. For example, the housing bubble case. Low-cost mortgages increased the number of people who were told they could afford a house. The number of buyers actually increased, driving up the demand for housing. When they found they really couldn’t afford the mortgage, especially when housing prices started to fall, they foreclosed. This reduced the number of buyers, and demand also fell. 2) Briefly explain the concept of Law of diminishing returns? Discuss its assumption and importance? The law of diminishing marginal returns means that the productivity of a variable input declines as more is used  in short-run production, holding one or more inputs fixed. This law has a direct behavior on market supply, the supply price, and the law of supply. The main reasons the marginal product (MP) of this variable input declines is the fixed input. The fixed input imposes a capacity constraint on short-run production. For example, in a sandwich production, the size of the sandwich-producing kitchen and equipment is fixed. The company employs additional workers, the kitchen becomes increasingly crowded. Only so many workers can use the sandwich-preparation counter to prepare sandwich. While adding additional workers do increase total sandwich production, the extra production attributable to these workers is certain to fall as the capacity of the fixed input is limited. In fact, adding too many workers actually results in a negative marginal product, hence, total product falls. The law of diminishing marginal returns is reflected in the shapes and slopes of the total product, marginal product, and average product curves. The most important of these being the negative slope of the marginal product curve. Appendix 5 shows the graph three product curves. The total product (TP) curve shows that the total number of Sandwich Company produced per hour for a given amount of labor. The increasingly flatter slope of the TP is attributable to the law of diminishing marginal returns. Also, the marginal product curve indicates how the total production of Sandwich Company changes when an extra worker is hired. The negatively-sloped portion of the MP curve is a direct embodiment of the law of diminishing marginal returns. Further, the average product curve indicates the average number of Sandwich Company produced by workers. The negatively-sloped portion of the AP curve is indirectly caused by the law of diminishing marginal returns. As marginal product declines, due to the law of diminishing marginal returns, it also causes a decrease in average product. 3) Explain the various economies and diseconomies of scale? Economies of scale are the cost advantages that a business can exploit by expanding the scale of production. The effect is to reduce the long run average (unit) costs of production. Economies of scale have brought down the unit costs of production and feeding through to lower prices for consumers (appendix 6). It could be achieved by buying new machinery, and build a bigger factory. There are two types of economy of scale and depending on the particular characteristics of an industry, some are more important than others. Firstly, internal economies of scale are a  product of how efficient a firm is at producing, that is specific to individual firm. Example, advantages are enjoyed by expansion. Next, external economies of scale occur outside of a firm but within an industry. Example, industry’s scope of operations expand due to better transportation network, will result a decrease in cost for a company working within industry, , external economies of scale have been achieved. Diseconomies of scale are the forces that cause larger firms to produce goods and services at increased per unit costs. The concept is the opposite of economies of scale to a situation which economies of scale no longer function for a firm. Rather than experiencing continued decreasing costs per increase in output, firms see an increase in marginal cost when output is increased (appendix 6). When a firm expands its production scale beyond a certain level, it suffers certain disadvantages. These disadvantages are called internal diseconomies of scale. The result of these diseconomies of scale is a fall run average cost. There are a number of factors that might give rise to inefficiencies as the size of the firm grows. As the size of the firm grows beyond a certain level, organization, control and planning is needed. This makes the managerial responsibilities more difficult. Delegation of the management functions to lower personnel becomes very common. Since the lower personnel lack the adequate experience to undertake the task, it may result in low output at higher cost. All these lead to an increase in the long-run average cost. Further, the external diseconomies of scale are beyond the control of a company increases its total costs, as output in the rest of the industry increases. The increase in costs can be associated with market prices increasing for some or all of the factors of production. For instance, high competition for labor, when there is more firms in industry, there will be increased demand for labor, making the best workers harder to keep (Keat and Young, 2009). References Stafffullcoll.edu. n.d. DETERMINANTS OF DEMAND. [online] Available at: http://staffwww.fullcoll.edu/fchan/macro/1determinants_of_demand.htm [Accessed: 28 Mar 2014]. Keat, P.G. and Young, P.K.Y., 2009 ‘Managerial Economics: 6th ed. Economic Tools for Today’s Decision Makers’. Pg. 266-268

Case Study “Scouts Canada” Essay

Question 1Using the full spectrum of naval division variables, unwrap how Scouts Canada could segment its mart place.Scouts Canada is a Canadian judicature therefore the organizations segmentation dodge is primarily geographic. The conjunction focuses on the Canadian merchandise, including all provinces and territories of the country.Based on what the organization call fors to accomplish Scouts Canada should dedicate their grocerying strategies to piece of work and segment the market based on demographics (age, family size, life cycle) and psychographics.Demographic Segmentation fragments the market into categories according to different demographic factors, commonly with regards to the wants and inevitably of multiple consumer groups. The organization provides opportunities for many people of different ages and gender. Whether people want to participate in a program, volunteer, or strive to be a leader. Scouts Canada caters to their guide market and offers incentives to a ttract people in various life cycles. The programs of Scouts Canada are aimed at different age groups Beaver Scouts (5-7), gent Scouts (8-10), Scouts (11-13), Venture Scouts (14-17), and R everywhere Scouts (18-26).They can sartor their programs to those with large families, in which each segment can feel included and involved.Psychographic segmentation this trade strategy incorporates the lifestyle flavour approach, because part of their mission is to provide adventure, hygienic active living, getting outdoors and nurture how to be environmentally friendly and responsible, etc.Question 2What changed first the latent acquires member or the exploratory survey buzz off? Explain your response by discussing the principles of market ordering. It began with a vision. It was nurtured with passion. It will succeed through with(predicate) action.In accordance with their targeting strategy distinguish selling, the organization strived to alter and improve their scouting exper ience to draw in to a bigger number of scout members by customizing steal offers to appeal to appropriate segments. They updated their programs to yield an enlarge in appeal to a broader set forth of members. In doing so they also created to a greater extent volunteering spots as to provide easier retrieve and development opportunities. They also increased their appeal to younger members by providing potential for leaders growth. In addition they had the uniforms redesigned by Joe Fresh, an advance(a) Canadian designer. Also they intensified their environmental campaign and centric values by planting trees, promoting recycling, and other projects. To further levy their newly image they published a simple and effective scouts manual, detailing new information, as well as plan a new logo and bilingualist motto to appeal to the countries two semiofficial languages. Finally they fabricated new move advertisements that highlighted health issues such as obesity, and offbea t ads, which captured the public interest.Question 3What step did Scouts Canada gain to reposition its offering? An sign aspect that Scouts Canada has reconstructed is their experiences, with the hopes of expanding their potential scout member range.The case study declared that members would start when they were very young and drop away interest after a some years. So one of the things Scouts Canada had to do was find a way to retain them knightly those few years. The reason why Scouts Canada face its loss of potential members was because they failed to understand their market segments. They could not tailor their product or membership so that it would meet the needs of more individuals they just kept a simple plan across the board. Because they did not apply differentiation and understanding of the heathen shift towards world green they suffered a high member loss among 1996-2000.Question 4Will Scouts Canada ever return to the membership levels its see inthe 1960? Why o r why not? Scouts Canada has the potential to reach equal or higher membership levels than in 1960, (maximum member period), but only if they continue to take certain actions. They need to target limited groups of people who focus on being Green and invironmentaly friendly, as well as creat valuable exciting experiances for all. Scouts Canadas target market is relatively sturdy, and there stands a great deal to be harnessed from it. ConclusionSince the internecine and external reefurb of the organization, membership has increased in every province. Almost 6000 scouting groups have increased membership by over 15%. Scouts Canada should strive to continue to watch and analyze the changing market, and adjust its marketing and retention strategies accordingly. They should also Implement a stronger training program for scout leaders, as they are the future of the company. Finally, they should seek to increase their efforts in focusing on alumni members because experienced members serv e to help in substructure the organization and further legitimize the companys existence. Thanks to the innovative marketing strategy, the new company branding has turn out a successful overall increase in acquiring new members, and maintaining doglike participation throughout the country.